At least, that’s the findings of a recent survey carried out amongst firms in both Britain and the US (sorry they didn’t survey Canada on this one). A number of businesses are set to increase their digital marketing budgets by about 17 per cent this year. An online research site, Econsultancy, found that digital marketing would account for almost a quarter of total marketing budgets in 2010.
Of all the firms that participated in the study, 46 per cent said they were planning to increase their overall marketing budget for 2010, while over 50 per cent of companies are planning to increase their mobile marketing budgets.
Ok, for my Canadian readers, Tech Crunchies found that Online Marketing revenues grew 29% from $1.241 billion to $1.6 billion and 2009 was about $1.75 billion. Steady increases for sure!
And (in case you didn’t notice) social networking sites such as Facebook and Twitter are set to come into their own in 2010. 70 per cent of businesses are looking to increase their spending in these areas of marketing in the next 12 months.
Linus Gregoriadis, research director at Econsultancy, said: “Digital evangelists have long been trying to get the big brands to spend more on online marketing (especially display advertising), and social media is now helping to give impetus to a second wave of marketers who are moving budgets online.
“Why? Because they see digital as crucial to brand reputation, and they’re right.”
Meanwhile, another survey released this week claimed that online spending on business to business marketing will grow by 8 per cent during the coming year, followed by a 14 per cent rise in 2012 and the reason is pretty obvious.
So what do all these numbers mean? Businesses are recognizing that almost 1.8 billion people are now online where almost three-quarters of people in North America are now online and are more likely to use a Search Engine before they research a product anywhere else! It’s no wonder that traditional marketing such as newspapers and the yellow pages are becoming less effective. Don’t get me wrong, I’m not suggesting these are obsolete (I canceled my yellow page ads last year by-the-way). I’m just saying that all those people that said “Save the rainforest by using less paper” and chained themselves naked to trees are really starting to win…and all they had to do was tweet!
What do you think? Is your website going to become your #1 sales person this year?
|WORLD INTERNET USAGE AND POPULATION STATISTICS|
( 2009 Est.)
Dec. 31, 2000
Sep. 30, 2009
|Oceania / Australia||34,700,201||7,620,480||20,970,490||60.4%||175.2%||1.2%|
|NOTES: (1) Internet Usage and World Population Statistics are for September 30, 2009. (2) CLICK on each world region name for detailed regional usage information. (3) Demographic (Population) numbers are based on data from the US Census Bureau. (4) Internet usage information comes from data published by Nielsen Online, by the International Telecommunications Union, by GfK, local Regulators and other reliable sources. (5) For definitions, disclaimer, and navigation help, please refer to the Site Surfing Guide. (6) Information in this site may be cited, giving the due credit to www.internetworldstats.com. Copyright © 2001 – 2009, Miniwatts Marketing Group. All rights reserved worldwide.|